A co-founder of architecture and design studio Softroom, Oliver Salway draws upon a rich and varied body of experience to deliver creative consultancy, research and solutions for the real and virtual worlds.
“magical, creative solutions conjure
the maximum effect from the minimum of means.”
Professional Experience
Listed below are principal projects delivered by Oliver Salway as consultant, project director or co-designer, in addition the to countless pitch designs, competition entries and contributions to the many projects completed with the wider Softroom team over 25 years.
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2023 Airport Lounge Refit / USA
2021 Bloom Offices / Bercy, Paris
2020 The Dining Arcade / Westfield Milan
2020 Virgin Voyages / Lady Ships
2019 Turkish Airlines Lounges / Istanbul
2017 Eurostar Lounge / Paris
2017 Starfield Goyang / Seoul
2017 The Café Court / Westfield London
2016 Starfield Hanam / Seoul
2016 Personal Shopping / Heathrow
2015 Yotel Boston / Boston, USA
2015 Food Court / Westfield Bradford
2014 Singapore Airlines Lounges / Heathrow
2013 Mumbai Airport Lounges / Mumbai
2013 Dining Plaza / Westfield Stockholm
2012 YotelAIR / Paris Charles de Gaulle
2012 Dining Plaza / Glories, Barcelona
2011 Yotel Times Square Hotel. New York
2011 World Food Court / Westfield Stratford
2010 Airspace Lounges / Multiple Cities, USA
2009 East River Science Park / New York
2008 Sony Style Flagship Store / Barcelona
2006 Croston Hall Hotel / Cheshire, UK
2005 Virgin Atlantic Clubhouse / Heathrow
2003 Virgin Atlantic Upper Class / 747, A340 -
2019 The GP Practice of the Future / NHS
2010 British Museum Members’ Room
2009 Folkestone Triennial Visitor Centre
2009 Samy Ofer Wing / Maritime Museum
2007 Abingdon County Hall Museum
1999 Kielder Belvedere / Kielder Forest
1995 Cardiff Bay Opera House / Finalist -
2009 Eadweard Muybridge / Tate Britain
2007 Clocks and Watches / British Museum
2007 Medieval Europe / British Museum
2006 Photographing Britain / Tate Britain
2003 Jameel Gallery of Islamic Art / V&A
2002 Furniture for Future / Design Council
2000 Home Sweet Home / British Council -
2022 TV Sports Studio, Concept Design
2021 The News Pavilion, Studio Concept
1999 Grandstand, Virtual Set, BBC1
1999 Hotlinks, Virtual Set, BBC Choice
1996 DreamPad Series, WallPaper*
CV
After studying architecture at the Bartlett School, UCL, Oliver co-founded architecture and design studio Softroom in 1995, together with Christopher Bagot and Dan Evans. Additionally he has experience of working in publishing and education, public speaking and broadcasting.
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Oliver has extensive first-hand knowledge of design practice management, business administration, financial planning and control, business development, press communications and human resourcing. His experience covers all aspects of complex project delivery, including client and stakeholder relationship management, bid creation and presentation, contract negotiations, project and team management, brief development, concept design, technical specification, procurement, construction administration and international practice.
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Oliver has developed design specialisms in transport, hospitality, museum and exhibition design, product and interior design and visualisation and augmented reality. He is a co-founder of the virtual reality user group for Rhino CAD software in the UK and has strong links to the virtual production community for broadcast, film and fashion.
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Softroom were early signatories to the Architects Declare charter and Oliver has been researching and commenting on sustainability for over a decade. He was a speaker at the Eco–Visionaires symposium at the Royal Academy of Arts in 2020. His research into ‘New Principles for Commissioning and Design’ was cited by the RIBA’s report to the COP26 summit. ‘Redesigning Our Lives’, a short film clip he made about the environmental emergency was highly commended by Dezeen magazine.
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Oliver trained at the Bartlett School of Architecture, University College London, completing the Architecture RIBA I BA (Hons) Degree Course in 1991 and the RIBA II MSc course in 1994, when he was awarded the Herbert Batsford drawing prize for pioneering 3D computer generated imagery.
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Prior to founding Softroom in 1995, Oliver worked with Ron Arad Associates, notably on the Tel Aviv Opera House, and in magazine publishing with Condé Nast and UCL.
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Oliver has presented and moderated discussions at universities and conferences internationally, including at the V&A Museum, the World Architecture Festival in Amsterdam, Guerilla Tactics at the RIBA and has discussed his work on television and in podcasts.
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Oliver has served as a judge for the Design Week, FRAME and WIN professional awards, and the World Architecture Festival. He has served as a jury critic and external examiner for both the undergraduate and post-graduate architecture courses at the Bartlett School, UCL.
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Softroom’s work has been published extensively worldwide since the 1990s, including features in The Guardian, Sunday Times, FT, Vogue, Time, Die Zeit, WallPaper, Dezeen, Condé Nast Traveller, Architects Journal, Architectural Review, Design Week and Building Design.
Key Awards
2000 RIBA Stirling Prize / Softroom / Finalist
2000 RIBA Stephen Lawrence Prize / Softroom
2000 RFAC / Softroom / Building of the Year
2007 D&AD Awards / Softroom / Yellow Pencil
2007 Design Week / Softroom / ‘Best in Show’
2019 Word Interior News / Softroom / Gold Award
2019 FX / Softroom / Design Practice of the Year
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